Review Advertisements Continued

Some favorites from some of the advertisements that I have recently come across. I will most likely be using these in my 2 hour (Some as decorations and some in the powerpoint)

Review Advertisements

Throughout the time that I've spent with Paul Huang, I've gained knowledge in understanding how to determine what is successful and what isn't successful in ads.

Here are some ads that I have been looking at lately and some are going to be a part of my 2 hour:

2 Hour Preparation

Making this for each pair of desks for the activities

An outline of the desk 

A list of supplies that I will need

Talent of the Masters

For Talent of the Masters, I entered three art pieces that all got sold. I was glad that I was able to use what I learned about understanding the audience to make these pieces and they actually got sold. 

Mentorship

Literal:

• Summer Mentorship Log (10 Hours)
• Mentorship Log (51 Hours)
• Mentor: Lydia Korinko 
• Phone:(626) 963-5200

Interpretive:

• The most important thing that I gained from the mentorship was patience. I've learned this through watching the clients make changes to the design and the designers would be very patient with them and do what they want as opposed to giving them attitude and getting upset. I also learned this by watching the designers on the computer, patiently rearranging everything several times until everything was in the right place.

Applied:

• A lot of my answers actually came from my mentorship. During the 51 hours that I have completed, I noticed  that they were very close to their clients because they got to know them so well. This helped them have a better understanding on what the clients want and like and this is exactly what my first answer is. And when they create designs, they tried to add things to make it funny, cute, family oriented, and different strategies that would help attract more attention but would relate to the what the client was promoting and that's what my second answer was. They also had good eyes for understanding what was relevant to the design. They did not try to cover it in glitter or bold fonts. They knew what the design needed and what it didn't and that is exactly what my third answer was. I did not notice this until I figured out the answers for my EQ but since I did, I've always observed them and it helped me back up my answers. 

Lessons With Paul

Some things that we discussed

Lessons With Paul

Some designs that we discussed and depicted

Exit Interview Questions

1. What is your essential question?  What is the best answer to your question and why?

• My essential question is "What is most important in creating a graphic design for an advertisement to persuade teens to make a purchase?" Throughout the past few months, I have been focusing on three answers that I felt I could best support with solid evidence. My three answers are understanding the teenagers and their needs, implementing a strategy that best suits the audience and product, and understanding the relevance of things in a design. Of these three answers, my best answer is to understand the teens and their needs because without this step, the strategies and the relevancy of things in the design won't matter since it doesn't apply to anyone specifically.

2. What process did you take to arrive at this answer?

• I began my senior topic wanting to learn the process of creating designs, however, I wanted to do more with it. I wanted to learn how to apply it to certain situations and as I got further into research, I began to notice how much it tied into advertising. After I incorporated advertisement into my EQ, I still felt that it was too general. I wanted to narrow it down to a specific group of audience and since I'm a teen, I felt that I should focus on teens so that I could have a better understanding on what people my age look for in a design. And after a couple of drafts, I arrived at my final EQ, "What is most important in creating a graphic for an advertisement to persuade teens to make a purchase?"
• Some of the potential answers are understanding the teens and their needs, implementing a strategy that best suits the audience and product, and understanding the relevancy of things in a design.
• Although I felt that all three answers were useful, my best answer is understanding the teens and their needs. Without this step, the design would have no direction and the strategies and the actual design itself would have no purpose.

3. What problems did you face?  How did you resolve them?

• Mentorship was by far the most difficult problem that I faced whether it was finding an actual mentor or being able to get there. However, when I found a mentor in Glendora, I was determined to get there to complete my hours consistently so I took time out of elective to take the bus to get there.
• Research was also a major issue. As I mentioned before, I wanted my EQ to be as specific as possible. This created an issue when I did research because not many articles dealt specifically with what I was dealing with. I found my way around this by finding articles that focused on graphic design, articles that focused on advertisements, and articles about teen's attitude towards it and related them together. I also used sources like my mentor Lydia Korinko and Paul Huang.

4. What are the two most significant sources you used to answer your essential question and why?

• Paul Huang is like my second mentor. He has helped me with answering my EQ by our weekly lessons and has given me more valuable/relevant information than any other source.
• AIGA, the professional association for design was a major source that helped me find research and different resources. It lead me to different designers' portfolio and contact information as well as articles on graphic design itself that were relevant to my answers.

5. What is your product and why?

• As a result of these past 9 months of research and hands on experience, I've improved my communication skills. I've shown this through my interviews and my artwork. In my recent interviews, I have shown progress in communication by the depth of my interviews. Paul has recognized this and has commended me for it by saying "past students have interviewed me but your questions are by far my favorite because it is so well thought out." I have also shown this through art because my answers focus on the thought process of the audience when they see advertisements so that I could better communicate with them through graphic designs.

2014 Interview

1.  Who did you interview and what house are they in?

I interviewed Luz Cervantes from North house.

2.  What ideas do you have for your senior project and why?

"I'm planning on doing something on architecture in the near future."

3.  What do you plan to do for your summer 10 hour mentorship experience?

"I plan to work with an engineer from Chino Hills and just do a job shadow."

4.  What do you hope to see or expect to see in watching the 2013 2-hour presentations?

"I expect to see new ideas because I am not completely sure on basing my senior project on architecture."

5.  What questions do you have that I can answer about senior year or senior project (or what additional information did you tell them about senior year or senior project)?

"I don't really have any questions right now."
I gave her some advice about being a little more involved in the class because I felt that I should have been this year. I also told her to focus on what's closer to the due date as opposed to focus on what'd use later. I felt that I should gave her advice on things that I should've done this year.

Final 3-Column Chart

Final 3-Column Chart